A legal disclaimer

Privacy Policy – Cherrycol Ingredients
Cherrycol (“Cherrycol”, “we”, “us”, “our”) respects your privacy and is committed to protecting your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard information when you visit our website, interact with us, or use our products and services.​
By accessing our website or providing your information, you agree to the practices described in this Policy.
1. Who we are
Cherrycol operates as a business‑to‑business and direct‑to‑consumer supplier of beverage ingredients and related services. Our primary website and digital channels are used to share product information, collect enquiries, manage customer relationships, and support commercial collaborations.

2. Information we collect
We may collect the following categories of information:

• Identity data: name, company name, job title, country or region.

• Contact data: email address, phone number, postal address, preferred communication channels.​

• Business data: product interests, order history, contract details, billing information, tax identifiers (where required for invoicing).​

• Usage data: pages visited, time spent, clicks, referring URLs, device identifiers, browser type, IP address, and general location (city/region).​

• Communication data: messages you send via forms, email, social media, or messaging platforms, and our responses.

• Technical data: cookies and similar technologies used to remember preferences, analyse site traffic, and improve performance.​

We do not intentionally collect sensitive personal data (such as health, religion, biometrics) through our website.​
3. How we collect information
We collect information in three main ways:

1. Directly from you – when you fill out contact forms, subscribe to newsletters, request samples, download materials, or communicate with us.

2. Automatically – through cookies, analytics tools, and server logs that record usage and technical data when you browse our site.​

3. From third parties – such as payment processors, logistics partners, CRM/marketing platforms, or social media channels, to the extent necessary to provide our services.​

4. How we use your information
We use personal information only for legitimate business purposes, including:

• Providing services: responding to enquiries, sending quotations, processing orders, delivering products, and offering customer support.​

• Business development: sending information about products, research, events, and collaborations that may be relevant to you or your organisation.

• Website operation and improvement: monitoring performance, preventing misuse, debugging issues, and enhancing user experience through analytics.​

• Legal and compliance: maintaining records, fulfilling contractual obligations, complying with applicable laws (including India’s DPDP Act and other data protection rules where relevant), and responding to lawful requests.​

• Security: detecting, preventing, and investigating fraud, abuse, or security incidents.

We will not sell your personal data to third parties.
5. Legal bases for processing (where applicable)
Depending on your jurisdiction, we rely on one or more of the following legal bases:

• Consent – when you subscribe to marketing communications or accept optional cookies.

• Contract – when processing is necessary to perform a contract with you or your organisation (e.g., fulfilling an order).

• Legitimate interests – for running and improving our business, communicating with existing or prospective customers, and safeguarding our services, provided these interests are not overridden by your rights.​

• Legal obligation – when we must retain or disclose data to comply with applicable law.

6. How we share information
We may share personal information with:

• Service providers who support our operations (hosting, email, CRM, analytics, payment processors, logistics, IT and security providers) under confidentiality and data‑processing agreements.​

• Business partners and distributors when necessary to respond to your enquiry, fulfil an order, or provide local support.

• Professional advisers (lawyers, accountants, auditors) where reasonably necessary.

• Authorities if required by law, regulation, legal process, or to protect our rights, safety, or property.​

If we undergo a merger, acquisition, or similar transaction, your information may be transferred as part of that deal, subject to appropriate protections.
7. International transfers
Our systems and service providers may be located in different countries. This means your information may be transferred, stored, and processed outside your country of residence, including in jurisdictions that may have different data protection standards.​
Where required, we will implement appropriate safeguards (such as contractual clauses or equivalent mechanisms) to protect your data.
8. Data retention
We retain personal information only for as long as needed to:

• fulfil the purposes outlined in this Policy;

• maintain business and legal records;

• comply with applicable laws, tax, and regulatory requirements;

• resolve disputes and enforce agreements.​

When information is no longer required, we will delete, anonymise, or securely store it according to our retention procedures.
9. Your rights
Depending on your jurisdiction, you may have some or all of the following rights regarding your personal data:​

• Access – to know whether we hold personal information about you and to request a copy.

• Correction – to request that inaccurate or incomplete data be corrected.

• Deletion – to request deletion of your data where it is no longer needed, subject to legal and contractual obligations.

• Restriction – to request that we limit how we use your data in certain circumstances.

• Objection – to object to specific types of processing, such as direct marketing.

• Withdrawal of consent – where processing is based on consent, you may withdraw it at any time (this will not affect processing already carried out).​

To exercise these rights, contact us using the details in Section 1. We may need to verify your identity before responding.
10. Cookies and similar technologies
Our website uses cookies and similar technologies to:

• enable core site functionality;

• remember your preferences;

• analyse traffic and usage patterns;

• support marketing and performance measurement.​

You can adjust your browser settings to refuse or delete cookies. Some features of the site may not function properly without certain cookies.
11. Marketing communications
If you opt in, we may send you emails or messages about product updates, events, or content we believe is relevant to your work. You can unsubscribe at any time by clicking the link in the email or contacting us directly.​
Even if you opt out of marketing, we may still send you non‑promotional messages related to ongoing business (for example, order updates or service notices).
12. Security
We use technical and organisational measures designed to protect personal information from unauthorised access, loss, misuse, or alteration.​
However, no online system is completely secure. Transmission of information over the internet is at your own risk, and you should take reasonable steps to protect your own devices and credentials.
13. Third‑party links
Our website may contain links to third‑party sites or services. We are not responsible for the privacy practices or content of those third parties, and this Policy does not apply to them. We recommend reviewing their privacy policies before providing personal information.​
14. Children’s privacy
Our website and services are intended for business and adult users and are not directed to children. We do not knowingly collect personal information from anyone under the age required by local law. If you believe we have collected such information, please contact us so we can delete it.​
15. Changes to this Policy
We may update this Privacy Policy from time to time to reflect changes in our practices, technologies, or legal obligations.​
The “Last updated” date at the top of the Policy indicates when it was most recently revised. Continued use of our website after an update means you accept the revised Policy.
16. How to contact us
If you have questions, requests, or concerns about this Privacy Policy or our data practices, please contact: